Pulse Roll Label Products has reorganized its global sales management to drive further UK and export market growth with the appointment of Richard Wood in the new role of UK and Ireland sales director, where he will work with Volker Michel, who takes on the responsibility of export sales director.

Woods’s appointment will support and build on the company’s strong UK market position as a specialist narrow web ink supplier to the label and packaging sector. Pulse Roll Label Products’ international business will be managed separately by Volker Michel in his new role of export sales director, as the company seeks to also drive further growth in strategic key markets elsewhere around the world. The two sales directors will work in close partnership.

Gary Seward states, “The decision to separate the sales management of our UK and Ireland and export business plays a key part in our strategy to grow our domestic market share, as well as expand our international distribution network and develop a dynamic and even stronger export customer base. We’ve grown significantly both at home and abroad during the past few years. Richard’s appointment will support and develop further our UK and Ireland customer base, and, at the same time, Volker will be able to focus exclusively on the support and development of our international business. Continuous improvement is a key driver for us. This reorganization allows us to clearly focus on the markets in which we operate and keep improving service levels to our customers both at home and internationally.”

Seward continues, “Richard and I started out in the ink business working together more than three decades ago, so I am delighted to welcome Richard to our team. With a long-standing background and career in the ink and narrow web industry, and as an experienced sales director I am confident that Richard will be a great asset and I look forward to working with him once again. The past 18 months have been a challenging period for everyone in our industry, but we continue to remain resilient and to invest in our team. Together, we are looking forward to 2022 and new exciting opportunities for us and our customers around the world.”